Fotocredit: Rory Langdon-Down

Tom Odell

Winner of both the prestigious BRIT and Ivor Novello Awards, Tom Odell has enjoyed a decade-long impressive career, with five immersive albums that have earned him 28 million monthly listeners on Spotify, 4 billion career streams, and a social reach of 8 million across platforms. Forthcoming new album Black Friday sees Tom Odell entering a rich new musical chapter in his notable journey as a singer, songwriter, musician and producer. Armed with a newfound sense of freedom and creative control, it is a hypnotic kaleidoscope of organically constructed songs, recorded simply with Tom in his studio, guitar in lap, singing and recording the songs in the same manner they were written, with pure authenticity. The delicate drums and bass, along with beautiful string arrangements round out the intimacy and longing that permeate throughout. Black Friday will be a welcome return for long-standing devotees, while also winning over new legions of fans. Tom has shared two snippets of the new record so far, with ‘Somebody Else’ that came alongside the album announcement last week, and his latest single, the title track of the new album, ‘Black Friday’. The single, ‘Black Friday’, was released last month and was one of the highest new entries of late in the UK chart, propelling Tom into the top 100 most streamed artists in the world, with 2 million streams in its first day alone, and 20 million streams to date. A haunting and undeniably relatable ballad, ‘Black Friday’ is resonating in a major way, generating fan content on TikTok and 150 million views on the platform. The visceral connection audiences are having with the song is palpable as evidenced in this video of Odell performing the song in concert before its release. Tom gave a raw performance of the song on Late Night With Seth Meyers last week – his return visit to the show where he has performed multiple times. Watch it here. Tom’s hit track ‘Another Love’ also struck viral gold in 2022, resulting in over 4M creates on TikTok, over two billion streams, and placement on the Top 10 in the UK’s Official Chart and the U.S. Hot AC Chart. The song also became an anthem in protest videos against the war in Ukraine.